Terms & Conditions

Please read these Terms and Conditions ("Terms", "Agreement") logically and completely before entering into a commercial partnership or utilizing the digital platforms operated by Aurential ("Agency", "us", "we", or "our").

Your access to and operational use of our Service—including but not limited to Digital Marketing, Website Development, Mobile App Development, Web Application Deployment, Custom Business Software formulation, and Business Automation strategies—is conditioned on your irrevocable acceptance of and compliance with these Terms. These Terms apply comprehensively to all visitors, clients, partners, and corporate entities who interface with the Agency.

1. ACCEPTANCE & SCOPE OF SERVICES

By commissioning Aurential (via signed contract, electronic approval of proposal, or payment of an initial invoice), the Client ("You") agrees to be legally bound by these Terms. The exact scope, parameters, timelines, and deliverables of any project shall be mutually defined in a separate Statement of Work (SOW) or Project Proposal. Any services not explicitly defined in an approved SOW are deemed "Out of Scope" and will require a secondary agreement and independent billing.

2. CLIENT OBLIGATIONS & RESOURCE ALLOCATION

The timely and successful execution of digital projects requires robust bilateral communication. The Client agrees to:

• Provide all necessary brand assets, API credentials, hosting access, copy, and database structures in a timely manner.
• Designate a primary administrative point of contact with decision-making autonomy.
• Perform timely reviews of design wireframes, code branches (if applicable), and marketing collateral. Failure to provide feedback within the agreed SLA timeframe may result in suspended timelines or additional administrative fees.

3. INTELLECTUAL PROPERTY RIGHTS

Pre-existing Intellectual Property: Both parties retain absolute ownership of their respective pre-existing Intellectual Property (IP), code frameworks, and proprietary algorithms.

Delivered IP: Upon final clearance of all undisputed financial invoices, Aurential transfers all operational IP rights over the bespoke application code, final website design, and localized marketing materials to the Client. Aurential reserves the right to employ open-source tools or proprietary, reusable code libraries ("Agency Frameworks") within your project. The Client is granted a perpetual, non-exclusive, world-wide license to use such Agency Frameworks strictly as integrated into the final Deliverable.

4. COMMERCIALS, RETAINERS, & LATE PAYMENTS

Payment Schedule: Standard software development projects require a non-refundable upfront deposit (typically 30% - 50%) prior to the commencement of any architectural or design work. The remaining balance is payable upon designated project milestones or upon deployment to production. Digital Marketing retainers are billed at the start of each commercial cycle.

Late Fees: Delay in clearing invoices beyond a standard net-15 day window may incur a late fee of 1.5% compounding per month. Aurential reserves the right to halt production or suspend server environments until the financial ledger is successfully reconciled.

5. WARRANTIES & DISCLAIMERS

We engineer our custom software applications and marketing deployments utilizing modern, industry-standard architectural principles. However, Aurential provides the Services "as is" and "as available". We inherently disclaim all warranties, whether statutory, express, or implied, including but not limited to implied warranties of merchantability and fitness for a particular computational or commercial purpose.

Aurential does not guarantee that our marketing campaigns will yield specific financial ROAS (Return On Ad Spend) benchmarks, nor do we guarantee that delivered code will remain permanently bug-free against future OS iterations, third-party API deprecations, or browser engine updates occurring post-deployment.

6. LIMITATION OF LIABILITY

To the maximum extent permitted by applicable law, in no event shall Aurential, nor its directors, engineers, partners, or affiliates, be held legally liable for any indirect, incidental, special, consequential or punitive damages, including without limitation, loss of profits, data corruption, loss of enterprise use, goodwill, or other intangible losses, resulting from (i) your access to or utilization of our Services; (ii) any unauthorized malicious access to our secure enterprise servers; or (iii) downtime experienced by third-party hosting architecture (e.g., AWS, GCP, Azure). The total cumulative liability of Aurential shall under no circumstances exceed the total monetary value paid by the Client to Aurential for the specific Service milestone giving rise to the claim over the preceding six (6) months.

7. CONFIDENTIALITY & NON-DISCLOSURE

Both parties agree to exercise stringent confidentiality concerning all proprietary business strategies, source code, data architectures, and financial records ("Confidential Information") disclosed during the engagement. Confidential Information shall not be utilized for any purpose other than fulfilling the obligations outlined in the relevant SOW, and shall not be distributed to unapproved third parties without explicit written consent.

8. PORTFOLIO & PROMOTIONAL RIGHTS

Unless expressly barred by an active Non-Disclosure Agreement (NDA), Aurential reserves the default right to display client logos, feature the finalized project as a case study within our portfolio, and announce the successful deployment on our corporate social channels.

9. TERMINATION OF SERVICES

Either party may terminate the business relationship acting upon a documented 30-day written notice. In the event of preemptive termination by the Client, Aurential shall be compensated mathematically for all billable hours recorded and developmental thresholds successfully achieved strictly up to the verified date of termination. Operational deposits remain fully non-refundable.

10. GOVERNING LAW AND RESOLUTION

This Agreement shall be logically governed and construed entirely by the jurisdictional laws corresponding to Aurential's registered enterprise location, without regard to its conflict of law provisions. Any dispute surviving voluntary arbitration attempt shall be settled within the exclusive domain of the corresponding civil courts.

11. MODIFICATIONS

We reserve the exclusive legal right to modify or replace these Terms at any time as infrastructural constraints or legal landscapes evolve. By continuing to access our Services post-revision, you agree to be bound by the freshly incorporated terms.

Contact Line:
If you require a detailed review or custom modification to these Master Terms for enterprise engagement, please contact our Legal operations cell directly at support@aurential.com.